INFLUENCE OF RELATIVE ADVANTAGE ON ADOPTION OF ELECTRONIC BANKING SERVICES IN NIGERIA
Electronic banking (e-banking) services adoption is growing in developing countries, hitherto known asÂ information haves-not countries. This study attempted to establish any relationship between relative
advantage and the extent of e-banking services adoption in Nigeria. Copies of questionnaires wereÂ administered to bank customers in the different geo-political zones of Nigeria. The data were measuredÂ using a 5-point Likert scale: â€œStrongly agreeâ€ (5), â€œAgreeâ€ (4), â€œNeutralâ€ (3), â€œDisagreeâ€ (2), and
â€œstrongly disagreeâ€ (1). Descriptive and inferential statistical techniques were employed for anaylsis ofÂ data. Pearsons Product Moment Correlation Coefficient was obtained with the aid of StatisticalÂ Package for Social Sciences. There was a positive correlation between Relative Advantage andÂ Automated Teller Machine, Electronic Payment System and Home Banking. The paper recommendsÂ amongst others that the banks should educate customers on relative advantages of e-banking servicesÂ over traditional banking system.
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